Understanding Zohran Mamdani's Style Statement: What His Suit Tells Us Regarding Contemporary Masculinity and a Shifting Society.
Coming of age in the British capital during the noughties, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the Square Mile. You could spot them on dads in Hyde Park, kicking footballs in the golden light. At school, a inexpensive grey suit was our required uniform. Traditionally, the suit has served as a uniform of gravitas, projecting power and performance—traits I was told to aspire to to become a "adult". Yet, before lately, people my age appeared to wear them less and less, and they had largely disappeared from my mind.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a subdued black overcoat, pristine white shirt, and a notable silk tie. Propelled by an innovative campaign, he captured the public's imagination unlike any recent contender for city hall. Yet whether he was celebrating in a hip-hop club or appearing at a film premiere, one thing was mostly unchanged: he was almost always in a suit. Relaxed in fit, modern with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a cohort that seldom bothers to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the second world war," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"It's basically only worn in the most formal locations: weddings, memorials, to some extent, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long retreated from daily life." Numerous politicians "don this attire to say: 'I am a politician, you can have faith in me. You should support me. I have legitimacy.'" Although the suit has traditionally conveyed this, today it performs authority in the hope of gaining public trust. As Guy elaborates: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it enacts masculinity, authority and even proximity to power.
This analysis stayed with me. On the rare occasions I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese retailer a few years ago. When I first picked it up, it made me feel refined and high-end, but its slim cut now feels passé. I imagine this sensation will be all too familiar for numerous people in the global community whose families come from other places, particularly global south countries.
It's no surprise, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a particular cut can thus define an era—and feel quickly outdated. Consider the present: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something destined to fall out of fashion within five years. But the attraction, at least in some quarters, persists: recently, major retailers report tailoring sales increasing more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something special."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a moderate price bracket. "He is precisely a product of his upbringing," says Guy. "A relatively young person, he's not poor but not exceptionally wealthy." To that end, his mid-level suit will resonate with the group most inclined to support him: people in their 30s and 40s, college graduates earning professional incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits arguably align with his stated policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"You could never imagine a former president wearing Suitsupply; he's a luxury Italian suit person," says Guy. "As an immensely wealthy and grew up in that property development world. A status symbol fits seamlessly with that tycoon class, just as attainable brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a former president's "shocking" tan suit to other national figures and their notably impeccable, tailored sheen. Like a certain British politician discovered, the suit doesn't just clothe the politician; it has the power to define them.
The Act of Normality and A Shield
Maybe the point is what one academic calls the "performance of ordinariness", summoning the suit's historical role as a uniform of political power. Mamdani's specific selection taps into a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't apolitical; historians have long pointed out that its modern roots lie in imperial administration." Some also view it as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
Such sartorial "changing styles" is not a recent phenomenon. Indeed historical leaders once wore three-piece suits during their formative years. Currently, other world leaders have begun exchanging their usual fatigues for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between insider and outsider is visible."
The attire Mamdani selects is highly symbolic. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under pressure to conform to what many American voters expect as a sign of leadership," notes one author, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist betraying his non-mainstream roots and values."
But there is an sharp awareness of the double standards applied to suit-wearers and what is interpreted from it. "This could stem in part from Mamdani being a millennial, skilled to adopt different identities to fit the situation, but it may also be part of his diverse background, where adapting between languages, customs and attire is typical," it is said. "White males can remain unremarked," but when women and ethnic minorities "attempt to gain the power that suits represent," they must meticulously navigate the codes associated with them.
Throughout the presentation of Mamdani's public persona, the dynamic between belonging and displacement, insider and outsider, is evident. I know well the awkwardness of trying to conform to something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, appearance is not without meaning.